ISACGlobal and Found Mojo partner to provide ‘Mobile Advertising’ and ‘Advanced Analytix’

 Bangalore, India and Chicago, USA – 27th May 2010: ISACGlobal and Found Mojo, Inc today announced their partnership to enable millions of Mobile Advertisers to have a firsthand experience of tracking visitor engagement on their sites.

With this partnership in place, Found Mojo offers brand advertisers the ability to not only reach the addressable mobile audiences but also track their engagement on their sites thus measuring conversion rates and ROI. ISACGlobal’s Site Analytix delivers the industry’s most accurate picture of what’s happening on the site in real time along with the data analysis and integration tools. The partnership is in line with the both the company’s motto of making advertising and analytics accessible to ‘Hoi Polloi’.

“We can't think of a more natural partnership than this between Found Mojo, a brand synonymous with Mobile Advertising and ISACGlobal, the Real Time Internet Analytics modernizer,” said Mr. Haricharan, CEO, ISACGlobal. “Found Mojo being able to provide analytics solutions as a value add to brand advertisers expands our reach globally thus benefitting the end users, driving them to an amazing experience of having visitor engagement levels at finger tips. This creates an opportunity for new revenue. The bottom line would be to move beyond just page views, visits, bounce rates to conversion rates and ROI”

“We are excited about our partnership with ISACGlobal, India’s top analytics company that joins forces with Found Mojo, Chicago’s fastest growing digital and mobile advertising company. Our advertisers no longer need to choose between getting robust data and analysis or an easy user experience;” said Shamsa Chaudhry, CEO, Found Mojo, Inc. “Robust visitor insights combined with online and offline consumer intelligence allow our advertisers to deliver the right message, to the right audience, at the right time.  The insight interface of Site Analytix combines the industry’s most intuitive and least complicated analytics experience. Even casual analytics users can quickly uncover and explore changes in key metrics, compare performance across campaigns and channels thus easily sharing data and reports. With this partnership Found Mojo emerges as an end to end provider of Interactive Marketing that is also able to track and measure ROI on every penny spent”.

ISACGlobal’s SiteAnalytix in addition to the real-time data also gives alerts and notes that enables advertisers to spot and share emerging business opportunities or ailing campaigns faster and more efficiently than ever before.

Found Mojo delivers proven mobile solutions across the campaign lifecycle that begin and end with the advertisers’ goals. It also allows advertisers to reach their campaign goals by offering the richest set of tools that includes targeting based on reach, engagement, leads or actions. Found Mojo delivers a suite of both rich and fundamental solutions required to meet each advertiser’s unique needs.

About ISACGlobal:
ISACGlobal is into the business of Analytix with internet analytics as its core competency. Over the last three years, ISACGlobal has clearly been recognized as a Real Time Internet Analytics modernizer which has set a trend with its 80|20 promise where it provides 80% of features of the products of big players in the industry at 20% of their price. ISACGlobal understands the requirements of different verticals, domains and has thus ensures that products are configurable.

About Found Mojo:
Found Mojo is a 360 Degree Interactive Marketing Agency Specializing in Digital and Direct Marketing with core competencies in analyzing the market opportunity and competition, profile, segmentation, analyzing customer behavior. Other services include developing brand communication strategies, integrating mobile and social media tactics, website design, creative and media channel optimization, business measurement, analysis, and reporting. Our offerings include Interactive Technologies, Performance Measurement, and New Media Optimization, Integrated Channel Marketing, Interactive Media, Mobile Technology, Social Media and Loyalty Programs.

An evening with Thathachar

Sri.Lakshmi Thathachar is a legendary figure in the field of Sanskrit shastras, linguistics and computation. ISAC is fortunate to have him as a consultant in its Sanskrit Business Unit. I recently had an opportunity to spend an evening with him, and it turned out to be a very enriching experience. Sharing bits of the evening with you all…

After more than six months of work, the end of Baalaamodini is almost in sight. So near, and yet, so far… The last major bit of work left is the audio part, and we got the words recorded by Sri. Thathachar last Friday. The recording had been planned for long, and postponed twice, so I was a bit apprehensive about whether it would work out that day.

I reached his house by 3.15 PM, slightly ahead of time. He let me in, and continued a conversation on his mobile. From what I heard, he was guiding somebody about a research project. He was quoting easily from some ancient text, focussing on how those principles remain true to this day. I looked around, and found a book dealing with the growth of philosophical reasoning in the West. Also on the table were some hand-written notes on education systems and ideas to improve them, and something on comparative study of scientific and traditional knowledge systems. I was just wondering on the range of his thinking, when he finished the conversation and turned to me.

“Let’s not waste time till the car arrives”, he said, and turned to a review of our product. As always, I was impressed with the clarity of his thoughts, and his attention to detail. It was like having sight of both the forest as a whole, and the trees individually. In ten minutes, I had a page full of suggestions, and I began to dread Anandan’s reaction to this  In between this, he kept throwing in ideas for further projects – speech generation, kosha project, mapping of sounds, language analysis…. My head was buzzing. True that I had doubts about some of them - I am one of those people in a trishanku-sthiti – neither here nor there. I can neither believe all our traditions without questioning, nor can I reject them wholly. I always get a wistful feeling when I am with people who have so much faith about what they do. Of course, I can always defend myself saying that I’m a very sensible person, and will think objectively.. But somehow, that fails to convince myself...

The car arrived by then, and took us to the recording studio in Hebbal. It went off very smoothly, thankfully. The people at the studio were very helpful. The recording went on for two hours, with just a 5-minute break in between. I was amazed. At his age, to talk for so long, without even having a glass of water in between… The contrast was apparent the very next day, when I was hoarse with less than an hour of chanting something..

We then went to the Le Meridian for a meeting with a guru from the Tibetian monastery at Bailukuppe, the principal of a school in Bangalore, and a wandering foreigner from Singapore. Most of the conversation revolved around natural farming, and holistic education. Such a strange setting for a conversation of that kind, I thought, and such a strange assortment of people... Sri Thathachar once again revealed his encyclopaedic knowledge of the traditions and systems going back as far as the Vedic period. Not just that, he also has vast knowledge of the people who are practising such things today. I enjoyed the discussion immensely. As we walked out into the night, I was thinking of his motto – Bridging the gulf between the past and the present for the future, he said… The evening had given me lots of food for thought – about the past, the present, and the future.

Sowmya K R

Project Intern, ISACGlobal

Sanskrit for Information Technology & Information Technology for Sanskrit

Often we have seen articles and essays about ancient rishis and their contributions to Science, technology, etc. Research Scientists and Knowledge workers have come out with principles embedded in the Paninian grammar that are being used to solve day to day problems of impersonation, security, etc.

An overview of these knowledge systems suggest that there is lot to be unearthed and we understand that Sanskrit as a language stand at the core of these areas.

There are two scenarios that can exist here. We could have “IT Serving the need for Sanskrit & Lingusitics” and we can have “Sanskrit Serving the needs of Information Technology ”. Both these areas are important and needs to be nurtured and grown to its full potential.

IT Serving the need for Sanskrit and Lingusitics

E-learning, Academic tools, Tools for linguistic experts and learners ( search engine, sort facility, text to speech, speech to text, Optical Character Recognition , etc ) can take the experience of the users to the next level and definitely IT is a great enabler.

The current trend in India has been that most of the research institutions and universities have taken up the cause of addressing these, however there is a greater need for private organizations to work in these areas and give an impetus to these with the help of improved technology, faster delivery and processes.

Sanskrit Serving the needs of Information Technology

To work in this area demands a high level of multi disciplinary research, involvement of multi dimensioned and multi skilled people. The principles that are found in the ancient texts, shaastras need to be extracted and relevance to Information Technology & businesses be discovered. Some of the areas that could be focused include knowledge compression techniques, information security, impersonation, brain mapping etc. As we go deep into these we may be surprised probably, we could even invent systems, write programmes, implement & have an ecosystem that has tools and systems embedded with principles from our ancient texts that could replace our current way of working and make our life better.

Venkatasubramanian P

Co-Founder, CKO and VP-Functional Specialists

ISACGlobal
                                                                                               

Embedded Analytics: a system engineering approach

Embedded Analytics, is a buzz word which has been used extensively by everyone in the recent past. Lots of companies including SAP have written about it. Reading all these articles published by CTO’s of these organizations, I strongly feel that people have broadly limited the scope of Embedded Analytics in their definitions.

 

What is Embedded Analytics?

According to the community embedding analytics into a workflow which enables the business users to understand the trends with latest information on-demand is embedded analytics. To simplify, enterprise reporting, embedded into work flow with authentication is embedded analytics. Embedded analytics has been viewed as a real-time reporting tool. Organizations working on Embedded analytics have started building reporting IDES to embed into workflows. BI organizations also are taking the same approach to embed BI reporting into work flows.

 

Embedded Analytics re-defined

I would like to redefine the scope of embedded analytics before discussing the approach.Embedded analytics is a framework in which one can do real-time analytics combined with building automated decision support systems where ever possible, which would feed and change the business work-flows and decisions real-time and also do real-time reporting. This makes the embedded analytics framework as the heart of the business and all other subsystems to be built around this.

Requirement for a System Engineering Approach

Frameworks like these should be highly scalabe, availabe and robust. The Total Cost Of Ownership (TCO) of these frameworks must also be less. All these systems must be designed for web scale (hundreds of terabytes of data) with all the flexibility of doing multi-dimensional analysis. One of the easiest way to implement these would be to use a reliable RDBMS for persistency and multi-dimensional analysis. The TCO of these solutions are very high and also achieving web scale may not be possible.
Due to these requirements a framework for embedded analytics with requirements as defined above needs an engineering approach.

More about the approach in the next blog…..

Ramkishan B K, Co-Founder and VP - Analytix and Consulting, ISACGlobal

Best Practices on Sourcing

Arriving at the best price for a defined quality of service or product is the objective of any sourcing mechanism. Organisations, big or small are faced with this constant challenge of improving the prices, enhance margins and buy better. They would want to improve relationships with suppliers / vendors and thereby create value for their customers. This involves adopting some of the best sourcing practices at the enterprise level.

Some of the suggestive best practices would be as below

1. Having an enterprise wide sourcing policy which would define the ethics, commercial and business limits of authority & the type of sourcing ( normal, RFP process, the screening density of vendors, dynamic bidding etc) to be adopted.

2. Embracing tools that would help you automate the sourcing process customized to the organization. This would include common modules such as vendor management, contract management, reverse auction tool and specific modules such as knowledge management, risk management, lessons learnt, strategic sourcing reports to enable complex sourcing decisions that help the organization to learn from its previous sourcing.

3. Implementation of these processes at the enterprise level and at business unit level (say project, department, etc)

4. Audit of these processes and monitor compliance

5. Use of Sourcing knowledge across domains, departments, business units.

6. Managing and tracking of the supply chain wherever applicable and enhancing the value of the supply chain.

Venkatasubramanian P
Co-Founder, CKO and VP-Functional Specialists

ISACGlobal

A Business Lesson learnt from Music

I am thankful to my parents to have introduced me to the world of music. At the same time, I must admit that I have not made the progress to the extent I had to and wanted to. For a longtime in my learning I hadn’t appreciated the different connotations that are involved in our form of music (Carnatic Style) nor had I noticed the nuances in rendering flawless music to hear. But my outlook towards music changed predominantly due to the influence of my gurus Vidwan Belakavadi Rangaswamy Iyengar (Astan Vidwan of Govt of Karnataka) and Vidwan T S Krishnamurthy (popular as TSK). I must admit both of them are undoubtedly outliers.

From the very beginning, I have been inspired by Rangaswamy Iyengar’s astonishing memory and enduring enthusiasm at the age of 86 to deliver music lessons to students – two things crucial to any business leader. In reality, ability to keep the tempo high among the team members and recollect the stakeholder details at the right time is ‘The Key quality’ in a good leader.

Violin is not only most widely used as an accompanying instrument in the Carnatic classical concerts but also has good recognition when played solo. As an accompanying artist in the concert you have to focus on making the Concert successful by lending adequate support to the Lead performer (Vocalist, flutist etc..) and have to bear in mind a couple of things such as at no point during the concert you outshine the lead performer and you do not create an uncomfortable situation to the other artists. The business lesson that I am trying to drive home is that success is, at the end of day teamwork, an individual cannot put his ambitions or objectives ahead of the Team / Organization’s goals.

Another interesting piece of advice from my violin maestro is to play music according to audience. You have to pay attention to details what is the quality of audience, demographics of audience, situation of the concert and the overall mood of the audience. This is so true in business i.e to understand the pulse of the customer and pitch accordingly.

As is with good concerts you want to take away piece of music that you continue to hum for a long time, I would like to reiterate that Business is a Symphony to be played with the right partners to the right customers at the right time.

S M Haricharan, Co-Founder and CEO, ISACGlobal

Stay Connected

Customer has always been and will continue to be the most important stakeholders of any business. Business owners and marketers invest most of their efforts, time and money to stay connected to the customers. In this effort Business Owners have evolved in their approach of using a variety of channels to communicate.Communication is a process by which meaning is assigned and conveyed in an attempt to create shared understanding…

I think we all are indebted to technology for well equipping us with variety of tools and conveniences to maintain the vital link between business and customer. Marketers have been equally innovative to adopt the revolutionary technology and build upon it some of the most effective strategies.

Smartness of the Marketer lies in using innovative methods to communicate by overcoming any barriers in a cost effective manner. For a mid sized organization like ours, which has one of the world class product in web analytics, it is a challenge to reach out to the CXO contacts to showcase and promote products. As mentioned, it’s the technology that is an answer to such challenges. Social Networking is a boon in such a scenario. My access to some of the most powerful Social Networking sites such as Linked-in, Zoom, Peer Power has helped me to connect to my prospects. Backed by credible references and introductions from known people, reaching the target is just a click away..

The success of Barack Obama in receiving maximum donations for his election campaign through on-line & effectively connecting to all his supporters is a great learning for our marketing community. Across the industries from Entertainment to Technology, business development teams are using Facebook, Twitter, Wayn .. to promote their leaders, organizations, products and services.

Podcasts and Blogs are being increasingly employed by companies to provide insights of CEO’s, showcase customer testimonials, new product orientation & provide tips, techniques, answers to FAQ’s.

Let me leave here with a word of caution for the marketers, when one has a variety of tools to communicate with his customer, there is no excuse for the sales team to be disconnected with the customer, but at the same time he has to learn how to create a judicious mix of these tools and employ the right tool to communicate to the right customer at the right time.

Haricharan SM, Co-Founder and CEO, ISACGlobal