Stay Connected

Customer has always been and will continue to be the most important stakeholders of any business. Business owners and marketers invest most of their efforts, time and money to stay connected to the customers. In this effort Business Owners have evolved in their approach of using a variety of channels to communicate.Communication is a process by which meaning is assigned and conveyed in an attempt to create shared understanding…

I think we all are indebted to technology for well equipping us with variety of tools and conveniences to maintain the vital link between business and customer. Marketers have been equally innovative to adopt the revolutionary technology and build upon it some of the most effective strategies.

Smartness of the Marketer lies in using innovative methods to communicate by overcoming any barriers in a cost effective manner. For a mid sized organization like ours, which has one of the world class product in web analytics, it is a challenge to reach out to the CXO contacts to showcase and promote products. As mentioned, it’s the technology that is an answer to such challenges. Social Networking is a boon in such a scenario. My access to some of the most powerful Social Networking sites such as Linked-in, Zoom, Peer Power has helped me to connect to my prospects. Backed by credible references and introductions from known people, reaching the target is just a click away..

The success of Barack Obama in receiving maximum donations for his election campaign through on-line & effectively connecting to all his supporters is a great learning for our marketing community. Across the industries from Entertainment to Technology, business development teams are using Facebook, Twitter, Wayn .. to promote their leaders, organizations, products and services.

Podcasts and Blogs are being increasingly employed by companies to provide insights of CEO’s, showcase customer testimonials, new product orientation & provide tips, techniques, answers to FAQ’s.

Let me leave here with a word of caution for the marketers, when one has a variety of tools to communicate with his customer, there is no excuse for the sales team to be disconnected with the customer, but at the same time he has to learn how to create a judicious mix of these tools and employ the right tool to communicate to the right customer at the right time.

Haricharan SM, Co-Founder and CEO, ISACGlobal